Victoria Spicer is a London-based set designer who describes her work as a constant juggling act of thinking, dreaming and constructing.

Victoria required an identity to showcase her highly visual and eclectic body of work, and also articulate her process and personality.

A simple custom wordmark was first created, which included three dots to reference her playful juggling act. A flexible deconstructed logo system was then developed, to allow for multiple combinations of type and image. The many configurations alludes to her almost never-ending process of constructing and playing with spatial compositions within a set.

Website in collaboration with Grafik.