Stephen Wells is a photographer with a unique eye for capturing atmospheric and characterful images of people, often with a touch of humour and intangible weirdness.

Stephen aspires to be an international household name for his unique take on portraiture. He required an identity and new website to better showcase his photography and express his unique perspective.

In equal parts arrogance, confidence and humour, we created the tongue-n-cheek brand expression 'Stephen Wells: Incomplete Works, 1981 — present.' The line subverts the familiar language of famous artists in history who have a career of artworks published as 'Complete Works'. Stephen however, as a practising artist is still improving and evolving his artform.

Stephen's website showcases his imagery in all their glory; as his photos are best viewed large, we made them huge; going against convention the viewer has to scroll to view a complete portrait. To launch his new site, we did a fly-poster campaign around the city and sent posters to leading creative agencies. At first glance, they appear to advertise an exhibition but are instead a driver to his new site.