Led by entrepreneur Sam Browne, Anywhere Millionaire is a new online resource offering motivational lessons, insights and interviews to help you create a successful online business from your laptop anywhere in the world.

The so-called 'Make Money Online' market is a very crowded space; full of gurus and influencers and a lot of bullshit. It's a visual territory characterised by nasty pop-up window spam. Browne engaged us to disrupt this sector; he wanted something inspirational, credible and slick.

As an online brand, the identity makes a virtue of living in the digital space with an animating logo. A clever observation allows 'MILLIONAIRE' to build to MILL1000000 – revealing a key motivator of the offer; a 7-figure salary. As you navigate through the website, the logo in the corner ticks over, alluding to growing passive income; the longer you stay on the site, the better equipped you'll be to earn more.

We captured the idea of flux in printed materials, such as business cards, where we utilised digital printing to generate 1000 randomly generated numbers.