An informational brochure to help children and parents transition to school. The brochure provides step-by-step instructions and showcases local schools in the area.

A key challenge was to create a solution that would strike a balance between being functional, clear and credible, but also playful. With no budget for imagery, we produced an inhouse solution; a playful typeface created by stamping wooden building blocks into paint. To balance the organic nature of the potato-print like typography, we paired it with a swiss-inspired grid system to bring a modern and sophisticated touch.