Harbourvore is a unique series of culinary cruises around Auckland harbour. Serving up local seafood caught that morning, and cooked to perfection on board that afternoon by award winning chefs. The cruises are pitched as a fun day out on the water, not your usual corporate stuffy affair. The organisers required an identity and campaign to promote the event; one that delivered on fun factor as well as the exceptional seafood offer.

We posed the question ‘Are you a Harbourvore?’, and created our own Harbourvore characters; a hipster squid, lobster and octopus that gently poke fun at Aucklanders’ love of oversized designer sunglasses. For the visual identity, we created a custom stencil typeface that subtly introduces a life-ring as the ‘O’, and carried this through to a set of icons that were used across menus, poster campaigns and merchandise.

The cruises were a complete success, with all 4 cruises selling out within days.